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Case Study · Rise 360 · Agri-Entrepreneurship

Wheat Cultivation & Selling in India

A complete, scrollable Rise 360 eLearning module built for agri-entrepreneurs and educated professionals considering wheat farming as a business venture — covering the entire rabi crop cycle across 13 structured lessons, grounded in ICAR agronomy, CACP cost data, and real government schemes.

Target
New Wheat Farmers
Tool
Rise 360
Season
Rabi (Oct–Apr)
Type
13 Lessons · Branching
01

The Learning Challenge

The Problem

Educated learners, no field experience

Educated people drawn to agri-entrepreneurship face a different barrier than experienced farmers: they understand business and research but have no practical farming knowledge.

The Design Opportunity

Bridge analytical skill to agronomy

By explaining the entire crop cycle — from soil science to mandi registration — in plain, professional language, the course bridges the gap between an educated learner's analytical skills and the practical agronomy they need to begin farming confidently.

Audience Context

Graduates and urban professionals

Digitally confident and research-oriented, but with no practical farming experience. Already searching online but finding existing content too academic, too fragmented, or written for experienced farmers — not someone starting from scratch with capital and ambition.

Success Criteria

Trusted advisor, not pamphlet

Learners should finish understanding exactly what wheat farming involves, what it costs, the return to expect at MSP, which government support is available, and what decisions to make and when. The tone needed to feel professional, evidence-based, and practically actionable.

02

Instructional Approach

🎬

Scenario-Based Opening

Every lesson opens with a named farmer character facing a real decision — grounding abstract agronomy in lived context before instruction begins.

📅

Crop Calendar Sequencing

Lessons follow the actual Oct–Apr rabi season in order, so farmers encounter each topic exactly when it is relevant to their field.

🏛️

Government-Sourced Data

Every cost, dose, and price figure is drawn from available authentic sources such as ICAR-IARI and PIB — giving farmers confidence the advice is authoritative and current.

🔀

Branching Decisions

Key lessons use Rise's branching scenario block — learners choose between selling now or storing, or select the right irrigation stage, and see consequences.

📱

Clear Jargon Bridges

Every technical term — tillage, CRI stage, FAQ grade — is explained properly, so learners with no farming background are never left guessing.

Instant Corrective Feedback

Each knowledge check gives a specific, explanatory response to every wrong choice — turning errors into teaching moments, not just penalties.

03

The 13-Lesson Crop Journey

Lesson 01 · Course intro

Stages of Wheat Farming

A course overview mapping the complete rabi season — introducing each stage from land preparation to selling and how they connect across the Oct–Apr calendar.

Lesson 02 · Sep–Oct

Season

What makes wheat a rabi crop, the ideal climate window, regional sowing calendars across North and Central India, and why timing is the first decision to get right.

Lesson 03 · Pre-season

Land Suitability

Soil type requirements, ideal pH range, drainage and irrigation access — how to assess whether a plot is suitable before investing in preparation or inputs.

Lesson 04 · Sep–Oct

Preparation of Land

Deep ploughing, rotavation, levelling, soil testing, and pre-sowing irrigation — why each step matters, what equipment is needed, and the cost per acre.

Lesson 05 · Oct–Nov

Choosing Seeds & Sowing

ICAR-recommended varieties by region, certified seed rates, seed treatment against fungal disease, and how to use a seed drill for uniform germination.

Lesson 06 · Nov–Feb

Watering Your Crop

The six critical irrigation stages, why Crown Root Initiation is the most important watering in the season, and how to calculate irrigation cost for your land size.

Lesson 07 · Nov–Feb

Feeding Your Crop

NPK dosing schedule, government-subsidised fertilizer sources, how to avoid the lodging problem caused by excess nitrogen, and total fertilizer cost per acre.

Lesson 08 · Dec–Mar

Protecting Your Crop

Identifying yellow rust, brown rust, loose smut, phalaris minor weed, and aphids — with flashcard identification aids, spray schedules, and treatment costs.

Lesson 09 · Mar–Apr

Harvesting

Reading the signs of harvest-readiness, comparing combine harvester vs reaper-thresher vs manual on cost and speed, and managing straw legally after harvest.

Lesson 10 · Apr–Jul

Storing Your Wheat

Safe storage in HDPE and hermetic bags, insect and moisture management, the Warehouse Receipt System, and a branching scenario — sell now or store for later?

Lesson 11 · Apr–May

Selling Your Wheat

Four selling channels — MSP procurement, APMC mandi, eNAM online platform, and direct to flour mill — with a step-by-step registration walkthrough for each.

Lesson 12 · Season summary

Is Wheat Farming Profitable?

Gross income at MSP per 2026 prices, and net profit — with a full per-acre cost breakdown across every input from land prep to harvest.

Lesson 13 · Year-round

Government Support Schemes

PM-KISAN, PMFBY crop insurance, Kisan Credit Card, Soil Health Card, PMKSY irrigation subsidy, eNAM, and the Warehouse Receipt System — how each works and how to apply.

04

Design Process (ADDIE)

Analyse

Learner, Context & Content Analysis

Profiled the audience as agri-entrepreneurs, digitally confident but with no field experience. Audited ICAR-IARI, CACP, FCI, and eNAM as authoritative sources. Mapped the rabi crop calendar to sequence lessons against real decision points.

Design

Course Architecture & Storyboard

Wrote SMART objectives per lesson at Bloom's apply/analyse level. Structured 13 lessons to the exact course menu, designed a 5-part lesson rhythm (scenario hook → core content → visual block → accordion deep-dive → knowledge check), and mapped the optimal Rise block per content type.

Develop

Rise 360 Authoring & Media Build

Authored all 13 lessons using labeled graphics, flashcard stacks, branching scenarios, accordions, tabs, and a numeric-entry cost calculator. Generated visuals with ChatGPT image generation; verified all cost, MSP, seed-rate, and scheme detail against government sources before publishing.

Implement

Review, Refinement & Publishing

Tested all branching paths and knowledge-check feedback for accuracy and tone. Published via Rise's web link for direct sharing./p>

05

Tools & Technologies

📱

Rise 360

Scrollable lesson authoring, branching scenarios, and SCORM publishing.

🤖

ChatGPT Image Gen

AI-generated visuals for scenario illustrations, lesson headers, and field diagrams.

🌐

eNAM & PM-KISAN

Live government portals for scheme links and mandi price data.

06

Skills Demonstrated

Learner & Needs AnalysisAudience ProfilingStoryboarding Scenario-Based LearningBranching Scenario DesignCrop Calendar Sequencing Bloom's TaxonomyADDIE FrameworkRise 360 Assessment & Feedback DesignGovernment Data IntegrationAI-Assisted Visual Design Plain-Language WritingSME CollaborationAgri-Business Content
This project demonstrates what happens when instructional design meets a new kind of agricultural learner — ambitious, business-minded, and starting from zero field experience.

By covering the complete rabi wheat journey across 13 structured lessons — from understanding the season and assessing land suitability through to calculating profit and accessing government schemes — the course gives agri-entrepreneurs a clear, credible entry point into wheat farming. Learners engage not because they must, but because the content directly answers the questions they are already asking before their first season.